Here are three social media post samples:
#Followmeto downtown Toronton on May 20, 2017 for an afternoon of photo walk and workshop sessions with none other than Murad Osmann and Natalia Zakharova! Grab the chance to be mentored by the famous instagram bloggers. You may be the next instagram photographer sensation! #followmeto #shutterbugtoronto2017 #photowalktoronto #photographytoronto #followmetotoronto
Use the hashtags, use the photo of the guest speakers, and tag the official Facebook page and FollowMeTo page of Murad Osmann and Natalia Zakharov to gather attention.
The caption will basically contain the same descriptions with the hashtags #shutterbugtoronto #photographytoronto #photowalktoronto #Followmeto #photographyevents and will also tag the official account of Murad Osmann and Natalia Zakharov.
The posts will feature the guest speakers as this will be the biggest factor that will drive people to be interested and actually go to the event.
3. WordPress blog
A good blog featuring the not just the founders, who are famous and well-recognized themselves, but most especically the guest speakers Murad Osmann and Natalia Zakharov. For wordpress, it will be important to also put the keywords in the link as this also counts a lot in google seo. the same hashtags will be used. Also, it will help a lot in optimizing the posts by including links to other news, articles and posts on the actual wordpress blog post. Also place links of the guest speakers and other relevant people on the blog post to leverage presence.